Work expands to fill the time allotted – and even more time beyond that – if you don’t have a hard deadline. Thus, if you make it a goal to finish your new ebook in 3 months, at the 3 month mark you’ll either just be finishing, or worse yet you’ll realize you’re only halfway done. If, however, you had a hard launch date, then you’ll have the book ready. Deadlines are a magnificent thing – they give you permission to ignore the email, ignore Facebook, turn the phone off, tear yourself away from the video games and television and actually get your work done.
So how can you create a product in a short amount of time? By doing two things:
First, set a deadline that is almost impossibly close, such as 10 days from right now.
Second, hold yourself accountable on a massive scale. That is, call up your best marketing buddy and schedule a live webinar with him or her to sell your new product. Now promote the webinar heavily.
Guess what? For the next 10 days you’re going to move heaven and earth to get your product finished for that webinar, and on Day 11 you are going to party!
First, you’re going to be celebrating the sales you made on the webinar.
Second, you’re going to be looking forward to all the sales you will make in the future with your new product. In fact, you’re going to take the momentum that webinar created and use it to contact other marketers and set up more live webinars for their lists.
Third, you are going to feel fantastic. That new product that you thought would take 3 months of your life only took 10 days!
Fourth, you’ve now got a system for not only getting products done fast, but also getting your first sales the moment the product is completed for an immediate payoff.
How great is that?!